Communication and interaction concepts for digital experiences and services. Based in Hamburg.
However you call it: User Experience Designer, Information Architect, Concept Developer, Digital Creative. For me it means fascination with developing digital products & online communication.
The combination of my academic education (Information Management & Corporate Communication), five years of work experience in the creative digital industry and my personal passion ensures a continuous growing set of tools and methods for the world of digital communication. This results in a rich and wide variety of knowledge across all digital fields.
From art to tech, from creating to leading, from mobile to desktop, from rough to fine concepts, from idea scripts to rich presentations, from social media to service design, from integrated campaigns to pure digital products.
In the end I am motivated to create a solid product and a valuable experience online, creating a seamless, simple, and useful interaction between a user and a product or a brand. I believe that empathy is the key to users needs.
I want to create indispensable products, which for me means understanding long-termed user & business needs first.
A defined scope & process with clear requirements or user stories are the fundamental basis for creative ideas, products and architectures.
I love the process of making things tangible and specific, from mockups to wireframes to functional prototypes.
I keep myself up-to-date with the latest web development trends and techniques by coding my own projects for fun.
Vodafone wants to give people the chance to do special things first. On the Microsite "First Sailed Mona Lisa" it was possible to watch Lasse Klötzing and his team live while sailing the very first Mona Lisa into the baltic sea, based on GPS coordinates. Supporters where able to submit support messages. At the same time, live data from the boat was displayed on the website and all ongoing action on and around the boat was documented in a social stream.
To introduce the new and unique chocolat product "Message For You" on the international market, we created an appealing microsite, representing the look and feel of the products campaign. With that product, people can rearrange chocolat blocks to create personal textual combinations, to create a unique and situational gift. To explain the product, we reinterpretated the mechanic of rearranging the blocks with a digital tool on the microsite.
The Account Planning Group Germany wanted to modernise their website to become more appealing to current and potential members. Beside putting a higher focus on the mission of the APGD, a main objective of the relaunch was to create more interaction with the site and its content. Therefore we created various new content formats, involving the members more than before and delievering a wider range of subjects for different interests.
I am really thankful that I had the chance to work with various clients from different industries with unique requirements and user needs: Automotive, travel, food, service, authorities...
"Rainers` methodical and structured agile way of working and his deep understanding for technology and design accelerated the processes in our projects tremendous.
"Rainer is not only crafting crazy DIY stuff or hacking IKEA products, no, he also transforms creative ideas into solid digital concepts across all devices.
"I worked closely with Rainer on several projects from concept to production. While Rainer's specialism is creating excellent user experiences, he also has in depth knowledge of design and development. These qualities make him invaluable on any digital project. On top of this, he's well fun to work with.